
Messaging
Language and storytelling play an integral role in PC’s brand. No matter what story you’re trying to tell, our three key messaging pillars: rigorous inquiry, meaningful connections, or robust participation can guide the narrative.
POSITIONING
Positioning is how we want to be thought of in the minds of our most important audiences. It’s not how we express yourself externally; it’s about what we want people to remember when they walk away.
What?
Providence College inspires unquenchable curiosity …
How?
Through a boldly intellectual and interconnected approach…
Why?
So that students can flourish professionally and personally.
The Messaging
Structured around three brand pillars, and deeply rooted in Catholic Dominican identity, this messaging framework elevates our strengths and inspires our storytelling. It also identifies what our audiences can expect from us with concrete, authentic examples.
PC News
The Providence College news website is where we tell authentic, brand-aligned stories about what’s new and noteworthy in Friartown.
Seeker Stories
Students come to Providence College explore, discover, and ultimately achieve success — as they define it. The stories below represent just a few examples of what students are seeking at PC.

Resources
Brands, just like humans, can say a range of different things based on who we’re speaking to, what our personality is like, and what we need to communicate. The materials and components in this section of the website should be used as a foundation for all future communications.
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